Qualitative research is real the basis of empathy, it’s the basis of understanding meaning in the world, understanding how people perceive and how they do things and how they collaborate together.
Qualitative research is significantly important in recent years, it has really made some amazing gains in terms of people understanding its value of it and that statistical significance is not always everything.
It depends on the researcher’s objectives. Qualitative research has taken the lead and is now often regarded as more respectable.
Product managers and the Dev team can do wonders moments to give them kind of those getting out and digging deep to really understand what’s behind all qualitative insights. This is how in that way, they did not see or imagine what they actually need.
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